Digital Marketing Part 1: What is a Domain Name for? 

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Digital Marketing Part 1: What is a Domain Name for?

You may be unfamiliar with the word domain name but all it really refers to is the name or title used on the internet for your company. If you’re an owner of a business then you need a website.

You should spend time thinking about this as it might be one of the most important things that you are doing to market your products or services.

Probably the most important thing about your branding/marketing plans is the correct domain. There is no question that when people see or hear a particular name, they make judgements.

When choosing/coming with a domain name, your job is to find one that describes precisely what your business/website is about in a particular way.

If you want the answer to what’s in a domain name, then your brand is the most important part. With that aspect of things you may need professional help

Research Your Market

The worst thing you can do is get a domain name off your back or just like the sound of it. If you want traffic to your web site, exploring the audience is the first thing you need to do.

Check at other companies in the same line to see what they’ve selected, and try going one better.

Go to the Google keywords tool once you’ve studied a few names to find out the number of searches for each of those names.

Consider the median search term for a company like yours, then play around with them to see if there is something special but just as enticing to come up with.

You are on the way to getting the correct domain name when you see the words or phrases that people are using to find a business like yours.

Web Hosting

Choose the Right Domain Name Provider

There’s plenty of domain providers around, don’t pick the first one you come across. Make sure you choose a business where you don’t need to change your domain name every year or two.

I personally use Siteground

I have used alternate web hosting providers but have found siteground provides excellent customer service and good pricing

People have lost the right to the name if they do not renew or re-register their domain within the time frame stated.

Your domain is important for your brand and finding the right domain name provider is key to your success online. Make sure you do your homework and choose a brand name.

Please note that this post contains affiliate links and any sales made through such links will reward me a small commission – at no extra cost for you

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