Digital Marketing Part 2: How to get started with a domain name
One of the difficulties of developing a name for the company is to make sure that nobody else has taken it.
Yet by making it exclusive, you can take it a step further.
After all, users find a web address that misleads one that reads or sounds similar to another. This situation could cause complications to the other site as well. For instance, Flickr was forced to purchase Flicker.com so its users would not be diverted to the wrong site. So, how does a domain name come up to you? Okay, if you do the following, it does help:
- Consider using a city or ccTLD (country-code TLD).
The use of a generic domain, such as .com or.net, is no wrong. But it makes it harder because there is a greater chance that someone else will take the name you want. This minimises the list of similar-sounding names by limiting the scope within a given city, nation, or area. For examples, names such as. LONDON, and. SYDNEY, or ccTLDs such as. SG.
- Make it easy to spell.
Using specific letters where possible. Try to avoid in your Web address “p,” “q,” “x” and “z.” The important point is that typing should be fairly simple. Visitors can be balanced when they need to take the time to enter a name correctly: this could decrease both the number of visitors and the conversion.
- Craft a memorable domain name.
No matter how amazing the site looks if no-one visits it will be useless. And how do you expect it to be checked out by people if they can not even remember its name? Make sure the domain name is sufficiently catchy to stick in people’s heads.
- Narrow down your top keywords
Choose at least five of the most popular keywords appropriate for your company. Visit Crazy Domains and look for domains that include certain terms.
This will help you find out which businesses have already taken your interest in the web addresses. You may simply add or remove prefixes, suffixes, and prepositions through this process before you finally discover one that is usable. This technique may help you figure out what specific words or phrases you can use.
- Avoid applying SEO trends to your domain name.
Recall, the SEO trends are coming and going, but your domain name is forever. And with search engines constantly updating their software algorithm, there is a possibility that the rankings of your site may drop simply because the pattern it has followed no longer applies. Of course, you can still apply SEO patterns, but they usually apply more to content and website navigation.
- Make sure you do not infringe the name or trademark of any other person. You can visit USTPO before registering, and check your desired domain name.
- Keep it short. It can in a number of ways to improve the flow. For example, it could easily fit in the search engine results page due to the limited number of characters.
- Render its storey. It should still reflect the true nature of your company, though it is short.
Such tips may seem straightforward, but note that the niche, followers, and marketability also need to be factoring in.
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